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BartleBogleHegarty
Employee Strength:
101-200 . 
Summary:
BBH started in 1982 with the belief that creativity can be a source of real business advantage. Today BBH offers creativity in many different ways: advertising, design, UX, experience, technology, social, consultancy and content production. At its simplest the role of planning at BBH is to help create ‘ideas that start in brand communications but don’t necessarily stop there, and which therefore build success for our Clients’ brands and businesses’. To do this our belief is that the planning process at BBH must always strive to instigate, develop, nurture, and validate original thinking on the brand and how it interacts with the consumer. This is why sometimes the phrase ‘creative brand thinking’ rather than ‘planning’ has been used to describe the job at BBH. At BBH we emphasise the distinction between the thought process traditionally described as ‘planning’, and the role of the person whose job title is ‘planner’. Often the best ‘planning’ draws together the skill sets and perspectives of many disciplines – including the account team, creative department, media agency, technologists and Client. The planner’s role in this process must be to lead that thinking and ensure it is the best it can possibly be. We believe there can be no rigid processes, though we must always be rigorous. You would be a good candidate if you are constantly curious, constantly search for new information, fresh angles, new points of view, unusual perspectives and believe that you must feed yourself if you are to feed the process.. 


BartleBogleHegarty
Corporate Offices
Mumbai
Other Locations

BBH started in 1982 with the belief that creativity can be a source of real business advantage. Today BBH offers creativity in many different ways: advertising, design, UX, experience, technology, social, consultancy and content production.
At its simplest the role of planning at BBH is to help create ‘ideas that start in brand communications but don’t necessarily stop there, and which therefore build success for our Clients’ brands and businesses’.



To do this our belief is that the planning process at BBH must always strive to instigate, develop, nurture, and validate original thinking on the brand and how it interacts with the consumer. This is why sometimes the phrase ‘creative brand thinking’ rather than ‘planning’ has been used to describe the job at BBH.



At BBH we emphasise the distinction between the thought process traditionally described as ‘planning’, and the role of the person whose job title is ‘planner’. Often the best ‘planning’ draws together the skill sets and perspectives of many disciplines – including the account team, creative department, media agency, technologists and Client. The planner’s role in this process must be to lead that thinking and ensure it is the best it can possibly be.



We believe there can be no rigid processes, though we must always be rigorous. You would be a good candidate if you are constantly curious, constantly search for new information, fresh angles, new points of view, unusual perspectives and believe that you must feed yourself if you are to feed the process.